Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Ammari, Nedra Bahri

Paperback

Business GeneralMarketing

ISBN10: 1799895548
ISBN13: 9781799895541
Publisher: Igi Global Scientific Publishing
Published: Jun 24 2022
Pages: 344
Weight: 1.32
Height: 0.72 Width: 7.00 Depth: 10.00
Language: English
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company's sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Also from

Ammari, Nedra Bahri

View All

Also in

Business General

View All