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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Shopping Paradise Airport

Shopping Paradise Airport

Paperback

Business General

ISBN10: 3639075897
ISBN13: 9783639075892
Publisher: Blues Kids Of Amer
Published: Sep 3 2008
Pages: 168
Weight: 0.51
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Peoples associations with airports are mainly dominated by the transport function. In recent years, many airports have developed large shopping experience areas. The research project presented in this book examines passengers' shopping behaviour and motivation in order to better cater to customers' needs. In a first step the author reviews latest literature in the field of shopping motivation in general and airport shopping typologies in particular. In the second part of the analysis, the empirical study is introduced: A survey of airport shoppers was carried out at several international airports to reveal passengers' motives to shop at the airport environment. The data allows to extract a new typology of airport shoppers. This comprehensive book provides innovative insights for retailers as well as for airport facility planners and is a valuable contribution in the field of shopping behaviour of air travellers.

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Business General