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Selling Hollywood to the World

Selling Hollywood to the World

Hardcover

Series: Cambridge Studies in the History of Mass Communication

Technology & EngineeringFilm Studies

ISBN10: 0521651565
ISBN13: 9780521651561
Publisher: Cambridge University Press
Published: Apr 25 2002
Pages: 398
Weight: 1.65
Height: 1.20 Width: 6.40 Depth: 9.10
Language: English
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.

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