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Selling Electronic Media
Paperback
RadioTechnology & EngineeringMusic Recording & Reproduction
ISBN13: 9780240803272
Publisher: Focal Pr
Published: Feb 17 1999
Pages: 482
Weight: 2.16
Height: 1.04 Width: 6.90 Depth: 10.00
Language: English
Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them.
Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas
- needs analysis
- presentations
- answering objections
- closing
- relationship management
Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
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