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Securing Small Business Startup Funding: A First-Time Founder's Guide to Raising the Right Capital - from Idea to Break-Even
Paperback
Business GeneralInvesting & FinanceManagement
Publisher: Aals Publishing
Published: Jul 27 2026
Pages: 238
Weight: 1.24
Height: 0.65 Width: 7.00 Depth: 10.00
Language: English
Most first-time founders do not fail because they lack passion, talent, or a good idea. Many get into trouble because they never built the capital plan their business actually needed.
They knew about SBA loans. They had heard grants were available. They planned to use savings, maybe ask family, maybe look into crowdfunding. But awareness is not a plan. And the gap between knowing funding options exist and knowing which ones you actually qualify for is where too many small business launches go wrong.
Securing Small Business Startup Funding: A First-Time Founder's Guide to Raising the Right Capital - From Idea to Break-Even was written to close that gap.
This book gives first-time small business owners a practical, honest framework for answering the capital question before launch day arrives: How much money do I really need to open, stay open, and reach break-even?
Inside, this book will help you:
- Build your True Launch Number(TM) - the full capital requirement that includes startup costs, operating capital, runway, and a working capital buffer
- Assess your financial profile the way lenders and funding programs actually see it
- Separate realistic funding sources from internet myths, including the truth about SBA loans, grants, microloans, CDFIs, crowdfunding, friends and family funding, and angel or venture capital
Then you will turn that information into a real plan.
Step by step, the book helps you build a capital stack: a layered funding plan that combines the sources you can realistically pursue. You will complete the One-Page Capital Snapshot, the core tool that shows whether your confirmed and credible capital sources actually cover your True Launch Number(TM) - or whether there is still a gap to close.
The book also includes access to a complete set of downloadable, fillable PDF worksheets and funding tools designed to help you apply the concepts as you read, including:
- True Launch Number(TM) Worksheet
- Financial Self-Assessment
- Loan Readiness Score
- Sample Capital Stacks
- One-Page Capital Snapshot
- Funding Application Preparation Checklist
- Profile Building Roadmap
They can be completed electronically, saved, updated, and used as working documents as your capital plan develops.
Written in plain language by Asbury Lockett, JD, MBA, author of The Small Business Startup Revolution, this book is direct, practical, and built for founders who want straight answers rather than easy-money promises.
This is not a book about chasing shortcuts. It is a book about doing the work that turns a business concept into a financially viable launch.
If you are preparing to start a small business and want to know what funding sources are real, what you actually qualify for, how much capital you truly need, and what to do when the numbers do not yet add up, this guide will help you move from hope to clarity.
Launch day without the scramble is not a lucky outcome. It is a planned one.
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