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Scientific Advertising
Paperback
Publisher Price: $13.95
Publisher: Lushena Books
Published: Dec 27 2024
Pages: 92
Weight: 0.26
Height: 0.25 Width: 5.50 Depth: 8.50
Language: English
Scientific Advertising by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
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