Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Science of Story: Brand is a Reflection of Culture

The Science of Story: Brand is a Reflection of Culture

Ostholthoff, Hank
Fridman, Adam

Paperback

Business General

ISBN10: 0999876503
ISBN13: 9780999876503
Publisher: Lightning Source Inc
Published: Feb 2 2018
Pages: 222
Weight: 0.58
Height: 0.47 Width: 5.50 Depth: 8.50
Language: English
When you think about an impactful story, what comes to mind? Is it a novel on a rainy afternoon, or a magical fairytale to your imaginative children before bed? Can you think of a story you were told along your path and how it has shaped your perception or values still to this moment? The reality is that we tell stories everyday. They are the vehicles of soulful information. They emotionalize the information and create connection. They show our commonalities, humanity, and identify our shared beliefs. Ultimately guiding how we conduct ourselves in every interaction and decision. The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization. Not only are these conversations impactful to businesses of any size or industry, but they have also guided the subsequent research that followed. Learn more about how to take your career or company to the next level with this modern handbook full of ways to implement best practices from top business leaders across the globe. From behind the scenes purpose transformations to practical examples and everything in between, this book uncovers what it takes to build a purpose-driven, enlightened workforce.

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