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Scenarios for Success
Hardcover
ISBN13: 9780470512982
Publisher: John Wiley & Sons
Published: Nov 1 2007
Pages: 440
Weight: 1.69
Height: 1.18 Width: 6.41 Depth: 9.22
Language: English
Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.
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