• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Scenario Planning

Scenario Planning

Paperback

Business GeneralManagement

Currently unavailable to order

ISBN10: 1909300543
ISBN13: 9781909300545
Publisher: Choir Pr
Published: Mar 31 2014
Pages: 492
Weight: 1.44
Height: 0.99 Width: 6.00 Depth: 9.00
Language: English
Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. 'What happened next' sections for case studies from the first edition are also included. Packed with clear lessons and straightforward advice, Scenario Planning tells you what works, when it works and why. The book's overall message is that scenarios are not predictions or forecasts, but effective weapons in managing the uncertainties of the future. Since the first appearance of the second edition, global events have emphasised the effectiveness of scenario thinking in managing these uncertainties

Also in

Business General