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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Hardcover

Business GeneralManagement

ISBN10: 0230579191
ISBN13: 9780230579194
Publisher: Springer Nature
Published: Mar 31 2009
Pages: 204
Weight: 1.10
Height: 0.80 Width: 6.50 Depth: 9.30
Language: English
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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Business General