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Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Hardcover

Business GeneralManagementMarketing

ISBN10: 1137543531
ISBN13: 9781137543530
Publisher: Springer Nature
Published: Aug 6 2015
Pages: 163
Weight: 0.78
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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Business General