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Sales and Service Digital Transformation: The Arrival of Crm3.0 Era

Sales and Service Digital Transformation: The Arrival of Crm3.0 Era

Hardcover

Business GeneralGeneral Computers

ISBN10: 9819659604
ISBN13: 9789819659609
Publisher: Springer
Published: Jun 25 2025
Pages: 256
Weight: 1.26
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation.

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Business General