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SAAS Plan B: You Built It. Nobody Came. Now Find Out Why and Fix It.
Paperback
Publisher: Independently Published
Published: Sep 3 2026
Pages: 412
Weight: 1.21
Height: 0.84 Width: 6.00 Depth: 9.00
Language: English
You spent nine months (maybe two years) building a SaaS product. It works. It's live. And the signup graph looks like a heart monitor attached to something that isn't breathing.
SaaS Plan B is not another book about building an MVP or finding your passion. It's a diagnostic manual for founders who already shipped and are now staring at zero (or near-zero) traction, wondering whether the problem is the product, the pricing, the positioning, or the fact that nobody has ever actually seen the thing.
Written for solo founders, indie hackers, and bootstrapped SaaS builders, this book walks you through a repeatable system for turning nobody's buying into a specific, testable question and then answering it with cheap, fast experiments instead of another six months of coding.
Inside, you'll learn how to:
- Run an honest audit of your actual numbers (not the ones you've been rounding upward in your head)
- Break nobody's buying into the eight distinct problems it's actually hiding and diagnose which one you have
- Find the specific, narrow audience already hiding inside your generic SaaS positioning
- Mine competitor reviews, ad libraries, and the Wayback Machine to steal proven positioning and pricing patterns
- Get your first 50 real prospects using cold email, Reddit, niche Slack/Discord communities, and small paid tests with zero existing audience
- Debug your funnel stage by stage (traffic, clicks, signups, activation, retention, payment, churn) using a step-by-step SaaS Debugger framework
- Decide, with a pre-written evidence budget, exactly when to double down, pivot, or kill the product instead of deciding based on how you feel on a bad Tuesday
If you liked The Mom Test, Obviously Awesome, Traction, The SaaS Playbook, or Zero to Sold, SaaS Plan B is the book for the moment after those books stop being useful. For when the product already exists and you need a plan for what happens next.
For solo SaaS founders, indie hackers, bootstrapped startup builders, and anyone who has ever opened Stripe and felt their stomach drop.
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