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Revolutionize Your Customer Experience

Revolutionize Your Customer Experience

Paperback

Business GeneralManagement

ISBN10: 1349518344
ISBN13: 9781349518340
Publisher: Palgrave MacMillan
Published: Sep 23 2004
Pages: 220
Weight: 0.76
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

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Business General