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Revenue Management: Grundlagen Und Mathematische Methoden
Paperback
Series: Springer-Lehrbuch
ISBN13: 9783540688433
Publisher: Springer Nature
Published: Aug 28 2008
Pages: 251
Weight: 0.84
Height: 0.56 Width: 6.14 Depth: 9.21
Language: German
Das erste deutschsprachige Lehrbuch zum Thema Revenue Management erläutert die wesentlichen Grundkonzepte und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Die jeweils grundlegenden mathematischen Modelle und Methoden werden vorgestellt und anhand vieler Rechenbeispiele verdeutlicht. Das Buch richtet sich an Studenten der Betriebswirtschaftslehre, Wirtschaftsinformatiker sowie Wirtschaftsingenieure und ist auch zum Selbststudium geeignet. Mit Übungen zur Lernkontrolle.
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