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612-822-4611
Rethinking Reputational Risk: How to Manage the Risks That Can Ruin Your Business, Your Reputation and You

Rethinking Reputational Risk: How to Manage the Risks That Can Ruin Your Business, Your Reputation and You

Paperback

Business GeneralMarketing

ISBN10: 0749477369
ISBN13: 9780749477363
Publisher: Kogan Page
Published: Jan 31 2017
Pages: 336
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: English

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. It uses case studies such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust.

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Business General