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Researching Business and Management
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ISBN13: 9780230222120
Publisher: Bloomsbury Publishing PLC
Published: Jan 10 2017
Pages: 496
Weight: 2.04
Height: 0.99 Width: 7.55 Depth: 9.84
Language: English
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project. New to this Edition:- Increased coverage of the internet and online research
- Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
- New dedicated chapter on research ethics and avoiding plagiarism Accompanying online resources for this title can be found at bloomsburyonlineresources.com/researching-business-and-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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