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Religion and Commodification: 'Merchandizing' Diasporic Hinduism
Paperback
Series: Routledge Research in Religion, Media and Culture
ISBN13: 9780415651455
Publisher: Routledge
Published: Jul 27 2012
Pages: 242
Weight: 0.73
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
Using the lens of 'visuality' and 'materiality, ' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.
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