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Religion and Commodification: 'Merchandizing' Diasporic Hinduism
Hardcover
Series: Routledge Research in Religion, Media and Culture
ISBN13: 9780415873635
Publisher: Routledge
Published: Oct 13 2010
Pages: 242
Weight: 1.01
Height: 0.80 Width: 6.00 Depth: 9.10
Language: English
Using the lens of 'visuality' and 'materiality, ' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.
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