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Reject and Build
Paperback
Series: Small Business, Book 4
Publisher: Endless Pursuit Publishers
Published: Jul 6 2026
Pages: 176
Weight: 0.40
Height: 0.38 Width: 5.00 Depth: 8.00
Language: English
A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and overt woke politics.
Enough is enough.
This book is a guide for business owners on how to market themselves as a traditional, neutral, or patriot focused alternative. It covers messaging, finding like minded suppliers and payment processors, and attracting a loyal customer base that feels alienated by mainstream corporations.
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