Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reading YouTube: The Critical Viewers Guide

Reading YouTube: The Critical Viewers Guide

Kavoori, Anandam
Jones, Steve

Hardcover

Series: Digital Formations, Book 64

General ReferenceBusiness of Art

ISBN10: 1433109808
ISBN13: 9781433109805
Publisher: Peter Lang Us
Published: Jul 31 2011
Pages: 195
Weight: 0.79
Height: 0.70 Width: 6.50 Depth: 9.00
Language: English
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to reading YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

Also from

Jones, Steve

View All

Also in

General Reference

View All