Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Rural Tourism and Enterprise: Management, Marketing and Sustainability

Rural Tourism and Enterprise: Management, Marketing and Sustainability

Oriade, Ade
Robinson, Peter

Paperback

Business General

Currently unavailable to order

ISBN10: 1780647506
ISBN13: 9781780647500
Publisher: Cab International
Published: May 2 2017
Pages: 284
Weight: 1.75
Height: 0.70 Width: 7.40 Depth: 9.60
Language: English
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism- Explores the breadth of rural enterprise management and marketing across both developed and developing economies- Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readersIncluding pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

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