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Analiza PESTLE: Înțelegeți și planificați mediul de afaceri
Paperback
ISBN13: 9782808602303
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența analizei PESTLE (cunoscută și sub numele de analiza PESTEL sau cadrul PESTLE) în doar 50 de minute cu această carte practică și concisă. Analiza PESTLE se bazează pe observația că dezvoltarea unei companii depinde de o gamă largă de factori macroeconomici cheie, care pot reprezenta oportunități sau amenințări pentru companie. Identificarea variabilelor esențiale prin intermediul analizei PESTLE permite companiilor să își exploateze avantajul competitiv și să dezvolte cea mai eficientă strategie competitivă posibilă. Această carte vă oferă o introducere utilă în aplicațiile analizei PESTLE atunci când lansați o nouă afacere, proiect sau produs, când reorganizați o companie și când dezvoltați o strategie de marketing. De asemenea, include studii de caz din viața reală, o discuție despre deficiențele instrumentului, inclusiv despre lipsa sa relativă de obiectivitate, și o introducere în modele conexe, cum ar fi analiza SWOT și cele cinci forțe ale lui Porter.
Despre analiza PESTLE Analiza PESTLE urmărește să analizeze variabilele macroeconomice relevante pentru o organizație într-un anumit context. Mai precis, le permite managerilor să identifice variabilele politice, economice, socio-culturale, tehnologice, juridice și de mediu și să prevadă ce s-ar putea întâmpla în viitor pe baza acestor factori. Acest lucru îl face un instrument valoros pentru pregătirea unui plan de afaceri, pentru dezvoltarea strategiilor de producție sau de marketing și pentru planificarea lansării de noi produse. În această carte, veți descoperi cum vă poate ajuta analiza PESTLE, veți învăța cum să clasificați variabilele macroeconomice care vă afectează afacerea și veți folosi rezultatele pentru a vă planifica eficient viitorul. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modelele conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumnea
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