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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Role of Storytelling for Communication in Risk Management: A Conceptual and Experimental Study

The Role of Storytelling for Communication in Risk Management: A Conceptual and Experimental Study

Kampmann, Andrea

Paperback

Business General

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ISBN10: 384878095X
ISBN13: 9783848780952
Publisher: Nomos Verlagsgesellschaft
Published: Jun 25 2021
Pages: 368
Weight: 1.21
Language: English
Risk management is confronted with a changing risk environment as both more complex and new risk factors, so-called unknown-unknowns, are arising. To address these developments effectively and to have an impact on critical decision-making processes in companies, this discipline needs to advance. Soft factors-such as communication-are seen as effective levers in this context. This book deals with the potential offered by the communication form storytelling for risk management. In a conceptual study, the author outlines different ways of applying storytelling in risk management. In an experimental study, she analyses and elaborates the advantages of storytelling over purely numerical forms of communication in the same field.

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