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The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart
Hardcover
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ISBN13: 9781394308910
Publisher: Wiley
Published: Feb 11 2025
Pages: 240
Weight: 0.88
Height: 1.00 Width: 6.00 Depth: 9.10
Language: English
The power of corporate thought leadership, finally quantified through expansive rigorous empirical research
The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives--half CEOs, half CFOs, CSCOs, CTOs and CIOs--to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an value calculator that empowers every reader to assess the potential return for their specific organization.
This book reveals the surprising findings of the research and answers questions, such as:
- How many people consume thought leadership and in what form?
- How many CEOs and executives say they have made a purchase decision?
- How much corporate spending is driven by thought leadership?
- How are organizations that produce thought leadership materials perceived and how are they rewarded?
The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.
2 different editions
Also available
The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart
Anderson, Cindy
Marshall, Anthony
Audio Book
The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart
Marshall, Anthony
Anderson, Cindy
Audio Book
Also from
Anderson, Cindy
The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart
Anderson, Cindy
Marshall, Anthony
Audio Book
The Roi of Thought Leadership: Calculating the Value That Sets Organizations Apart
Marshall, Anthony
Anderson, Cindy
Audio Book
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