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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy
Hardcover
Series: Palgrave Advances in Luxury
Business GeneralManagementMarketing
ISBN13: 9783030453008
Publisher: Palgrave Macmillan
Published: Sep 2 2020
Pages: 191
Weight: 0.90
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
Part I. Background of Luxury Fashion as a Field of Material Culture
1. Defining Fashion, Luxury, and Luxury Fashion
2. Established Methods of classifying Luxury Fashion Brands
3. A New Method for the Classification of Luxury Fashion Brands
Part II. Production and Consumption of Luxury Fashion
4. The Producers of Newness in Luxury Fashion
5. What Do We Really Consume through Luxury Fashion?
6. How Do We Consume Luxury Fashion?
Part III. Cultural Intelligence and Creativity
7. A Close Look at Cultural Intelligence
8. Tim Morton's Theory of Hyperobjects
9. Luxury Fashion Products Addressing Cultural Changes
10. Luxury Marketing Strategies Based on Cultural Intelligence
Part IV. The Future of Luxury Fashion
11. Conclusions
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