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Resources, Efficiency and Globalization

Resources, Efficiency and Globalization

Paperback

Series: Academy of International Business

Business GeneralEconomicsMarketing

ISBN10: 1349314609
ISBN13: 9781349314607
Publisher: Palgrave
Published: Feb 12 2010
Pages: 333
Weight: 1.10
Height: 0.74 Width: 6.14 Depth: 9.21
Language: English
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

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Business General