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Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

Hardcover

Series: Classroom Companion: Business

Business GeneralProbability & Statistics

ISBN10: 303084420X
ISBN13: 9783030844202
Publisher: Springer Nature
Published: Oct 31 2021
Pages: 258
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

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