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Recommender System for Improving Customer Loyalty
Hardcover
Series: Studies in Big Data, Book 55
Business GeneralDatabasesGeneral Computers
ISBN13: 9783030134372
Publisher: Springer Nature
Published: Mar 27 2019
Pages: 124
Weight: 0.84
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience.
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Recommender System for Improving Customer Loyalty
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