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Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets
Paperback
Series: Palgrave Studies in Global Entrepreneurship
Business GeneralMarketingGraphic Design
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ISBN13: 9789819619160
Publisher: Palgrave MacMillan
Published: Mar 15 2026
Pages: 435
Language: English
This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.
1 different editions
Also available
Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets
Dasgupta, Pinaki
Banik, Arindam
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Also from
Dasgupta, Pinaki
Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets
Dasgupta, Pinaki
Banik, Arindam
Hardcover
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