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Qualitative Research Methods for Business Students: A Global Approach
Hardcover
ISBN13: 9781529601732
Publisher: Sage Publications Ltd
Published: May 24 2024
Pages: 296
Weight: 1.59
Height: 0.69 Width: 7.50 Depth: 9.25
Language: English
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
- Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
- Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
1 different editions
Also available
Qualitative Research Methods for Business Students: A Global Approach
Harrison, Christian
Omeihe, Kingsley Obi
Paperback
Also from
Omeihe, Kingsley Obi
Qualitative Research Methods for Business Students: A Global Approach
Harrison, Christian
Omeihe, Kingsley Obi
Paperback
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