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Protecting the Brand: Counterfeiting and Grey Markets
Paperback
Publisher Price: $41.99
ISBN13: 9781637421512
Publisher: Business Expert Press
Published: Nov 22 2021
Pages: 392
Weight: 1.15
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
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