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Promiscuous Customers: Invisible Brands: Delivering Value in Digital Markets
Paperback
Publisher Price: $29.95
ISBN13: 9781841121598
Publisher: John Wiley & Sons
Published: Dec 5 2001
Pages: 280
Weight: 0.93
Height: 0.92 Width: 6.10 Depth: 9.21
Language: English
Diskutiert wird ein breites Spektrum an Schwerpunktthemen, wie z.B. die Analyse von Kundenwünschen über alle Kanäle, die Anpassung an einen multi-kulturellen und mehrsprachigen Markt und die kritische Betrachtung der neuen Geschäftsmodelle und ihrer Zukunftsaussichten. Promiscuous Customers ist ein ausgesprochen praxisorientiertes Buch. Es greift ausschlie lich auf die Erkenntnisse und Erfahrungen von Experten aus der Praxis zurück (Theoretiker kommen hier nicht zu Wort!) und bietet ein ausgewogenes Verhältnis von theoretischer Darstellung und praktischer Anwendung. Die Autoren gehören zu Europas erfahrensten E-Strategen.
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