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Product Innovation: Leading Change Through Integrated Product Development

Product Innovation: Leading Change Through Integrated Product Development

Paperback

Business GeneralManagementTechnology & Engineering

ISBN10: 0521066018
ISBN13: 9780521066013
Publisher: Cambridge
Published: Jun 19 2008
Pages: 640
Weight: 2.21
Height: 1.29 Width: 6.69 Depth: 9.61
Language: English
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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Technology & Engineering