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612-822-4611
Product Development for Distant Target Groups: An Experimental Study for the Silver Market

Product Development for Distant Target Groups: An Experimental Study for the Silver Market

Paperback

Series: Forschungs-/Entwicklungs-/Innovations-Management

Business GeneralGeneral Political ScienceGeneral Science

ISBN10: 3658183241
ISBN13: 9783658183240
Publisher: Springer Gabler
Published: May 10 2017
Pages: 244
Weight: 0.70
Height: 0.55 Width: 5.83 Depth: 8.27
Language: English
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

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Business General