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Persuasive Communication: How Audiences Decide
Hardcover
Business GeneralGeneral Psychology
ISBN13: 9781138920361
Publisher: Routledge
Published: Aug 1 2016
Pages: 480
Weight: 2.31
Height: 1.06 Width: 7.00 Depth: 10.00
Language: English
This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.
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