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Personal Brand Management: Marketing Human Value
Hardcover
Series: Management for Professionals
Business GeneralManagementMarketing
ISBN13: 9783030437435
Publisher: Springer Nature
Published: Apr 16 2020
Pages: 164
Weight: 0.95
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal' engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
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