Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Public Television: Panacea, Pork Barrel, or Public Trust?

Public Television: Panacea, Pork Barrel, or Public Trust?

Lashley, Marilyn

Hardcover

Series: Contributions to the Study of Mass Media and Communications, Book 33

TelevisionGeneral ReferenceTechnology & Engineering

ISBN10: 0313279640
ISBN13: 9780313279645
Publisher: Praeger
Published: Apr 20 1992
Pages: 176
Weight: 0.94
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English

This history of public television over the last twenty years shows how powerful political actors and the budget process in the United States have severely restricted the strategic behavior and programming of public TV. This hard-hitting story fills a real void in the literature on the subject and should be required reading for station managers, broadcasters, students and professionals in communications, and public policymakers. The ancillary text with its analysis of organizations theory and models is intended also for undergraduate and graduate students in mass media and communications, public policy, and organizational behavior.

This practical analysis of public television funding, organization, and programming opens with an overview of organizations theory and a discussion of two models of organizational behavior. A brief history of public TV policy follows with a description of critical developments under the last four American presidents. The legislative history of the Corporation of Public Broadcasting demonstrates the effects of the budgetary process in TV programming, employment diversity, and services to different audiences. The case study closes with an evaluation of public television in terms of organizational strengths and weaknesses and offers practical suggestions for reform.

Also in

Technology & Engineering

View All