Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Public Policies, Private Choices: Consumer Desire and the Practice of Energy Efficiency.

Public Policies, Private Choices: Consumer Desire and the Practice of Energy Efficiency.

Deumling, Reuben Alexander

Paperback

Accounting

Currently unavailable to order

ISBN10: 1243997524
ISBN13: 9781243997524
Publisher: Proquest Umi Dissertation Pub
Pages: 256
Weight: 1.02
Height: 0.54 Width: 7.44 Depth: 9.69
Language: English
Refrigerator energy consumption has been the subject of regulatory attention in the US for some thirty years. Federal product standards, energy labels, and a variety of programs to get consumers to discard their existing refrigerators sooner and buy new, more energy efficient ones have transformed the refrigerator landscape and changed how many of us think about refrigerators. The results of these policies are celebrated as a successful model for how to combine regulatory objectives and consumer preferences in pursuit of environmental outcomes where everyone wins. Yet per capita refrigerator energy consumption today remains (much) higher in the US than anywhere else, in part because energy efficiency overlooks the ways behavior, habit, emulation, social norms, advertising, and energy efficiency policies themselves shape energy consumption patterns. To understand these dynamics I investigate how people replacing their refrigerators through a state-sponsored energy efficiency program make sense of the choices facing them, and how various types of information designed to aid in this process (Consumer Reports tests, Energy Guide labels, rebate programs) frame the issue of responsible refrigerator consumption. Using interviews and archival research I examine how this information is used to script the choice of a refrigerator, whose priorities shape the form and content of these cues, and what the social meanings generated by and through encounters with refrigerators and energy efficiency are. I also helped build a model for estimating historic refrigerator energy consumption in the US, to measure the repercussions of refrigerator energy inefficiency. My focus in this dissertation is on the ways the pursuit of energy efficiency improvements for domestic refrigerators intersects with and sometimes reinforces escalating demand for energy. My research suggests that the practice of pursuing energy efficiency improvements in refrigerators subordinates the issue of refrigerator energy consumption---what factors influence it, how and why it fluctuated historically, how to take it seriously---in pursuit of increased sales. The a priori assumption that consumers desire certain styles of refrigerator has become a compulsion to trade up. In evaluating the results of energy policies celebrating technical achievements without paying attention to the social dynamics which these regulations encounter is insufficient.

Also in

Accounting

View All