Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Zeithaml, Valarie a.
Brown, Stephen W.

Paperback

Business General

Publisher Price: $21.99

ISBN10: 1606497480
ISBN13: 9781606497487
Publisher: Lightning Source Inc
Published: Aug 15 2014
Pages: 132
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

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