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Product Variety in Automotive Industry: Understanding Niche Markets in America

Product Variety in Automotive Industry: Understanding Niche Markets in America

Paperback

Series: SpringerBriefs in Business

Business GeneralTechnology & Engineering

ISBN10: 3319019066
ISBN13: 9783319019062
Publisher: Springer Nature
Published: Oct 17 2013
Pages: 63
Weight: 0.26
Height: 0.16 Width: 6.14 Depth: 9.21
Language: English
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

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Business General