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612-822-4611
Product-Led Growth and AI-Driven Marketing Strategy

Product-Led Growth and AI-Driven Marketing Strategy

Paperback

Business General

ISBN10: 6209577172
ISBN13: 9786209577178
Publisher: LAP Lambert Academic Publishing
Published: Feb 16 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
This book reframes modern marketing as a growth system rather than a series of campaigns. The book explores the shift from traditional, linear marketing models to product-led and AI-enabled approaches, showing how value creation, customer experience, and data intelligence now sit at the center of sustainable growth. By blending established marketing theory with contemporary practices such as product-led growth, AI readiness, and global market localization, it offers practical frameworks that help marketers align strategy, product design, and execution. Designed for marketing leaders, product managers, and ambitious professionals, the book positions the modern marketer as an architect of growth, one who balances technology with judgement, innovation with ethics, and global scale with local relevance.

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Business General