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Procurement Marketing: A Strategic Concept

Procurement Marketing: A Strategic Concept

Hardcover

Business GeneralEconomicsManagement

ISBN10: 3540644598
ISBN13: 9783540644590
Publisher: Springer
Published: Jul 16 1998
Pages: 184
Weight: 1.01
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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Koppelmann, Udo

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Business General