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Proceedings of the 1st Aagbs International Conference on Business Management 2014 (Aicobm 2014)

Proceedings of the 1st Aagbs International Conference on Business Management 2014 (Aicobm 2014)

Hardcover

Business GeneralInvesting & FinanceMarketing

ISBN10: 9812874259
ISBN13: 9789812874252
Publisher: Springer Nature
Published: Aug 11 2015
Pages: 653
Weight: 2.43
Height: 1.44 Width: 6.14 Depth: 9.21
Language: English

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference's three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.

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Business General