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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion

The Prize of Success: The Swiss Design Awards and the Closed Networks of Promotion

Paperback

Series: Design

Art Criticism & TheoryArt HistoryGeneral Design

ISBN10: 3837671917
ISBN13: 9783837671919
Publisher: Transcript Publishing
Published: Jun 3 2025
Pages: 256
Weight: 0.90
Height: 0.70 Width: 5.80 Depth: 8.80
Language: English
In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

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General Design