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The Principles of Franchisee Success: Apply Them and Take Control of Your Business Results
Paperback
Series: Focusing on Professional Development for Organizational & Individual Success
Publisher: Independently Published
Published: Apr 17 2023
Pages: 148
Weight: 0.43
Height: 0.34 Width: 5.50 Depth: 8.50
Language: English
- Build a collaborative relationship with your franchisor
- Understand the levels of trust and transparency in how the franchisor communicates with its franchisees
- Assess the relationship between the marketing and operations departments and how that relationship impacts your success as a franchisee
- Deliver on consistent execution of the brand standards and why that is the foundation of your business success
- Maximize your franchisors' training programs to unlock consistent execution at the unit level
- Build strong community connections that help your local business thrive
- Leverage your online community presence to drive sales and attract new employees in competitive labour markets across North America
Laura Darrell is a former franchise operations executive with over two decades of experience working with Canada's leading franchisors, Boston Pizza, White Spot, and A&W Restaurants, at both the franchisor and multi-unit franchisee levels. She holds a Master's Degree in Organizational Leadership with a research focus on multi-disciplinary stakeholder collaboration between franchisees and franchisors that unlocks enhanced business outcomes for both. In The Principles of Franchisee Success: Apply Them and Take Control of Your Business Results, she shares everything she's learned from a career spent helping franchisees and franchisors work together to deliver best-in-class results.
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