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A Primer for Crisis Communication Theory: The Fusion of Theory and Practice

A Primer for Crisis Communication Theory: The Fusion of Theory and Practice

Paperback

MarketingGeneral ReferenceGeneral Sociology

ISBN10: 1032745797
ISBN13: 9781032745794
Publisher: Routledge
Published: Aug 4 2025
Pages: 208
Weight: 0.66
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.

The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice. The array of theories includes those that are descriptive, prescriptive, and critical and cover the areas of public crises, political crises, and corporate crises.

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