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Pricing strategies in Pharmaceutical Companies

Pricing strategies in Pharmaceutical Companies

Paperback

Business General

ISBN10: 6206843262
ISBN13: 9786206843269
Publisher: LAP Lambert Academic Publishing
Published: Jun 24 2025
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.

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Zarrin, Mehdi

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Business General