Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Pricing Sprint: 12 Steps to Unlock the Power of Pricing

The Pricing Sprint: 12 Steps to Unlock the Power of Pricing

Millar, Jenny
Padley, Ann

Hardcover

Business GeneralManagement

ISBN10: 1399430807
ISBN13: 9781399430807
Publisher: Bloomsbury Business
Published: May 28 2026
Pages: 256
Weight: 1.00
Height: 1.11 Width: 6.01 Depth: 9.31
Language: English

A brilliant, step-by-step guide to aligning price with customer behaviour.
Rory Sutherland, Vice Chairman, Ogilvy Group

Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?

If so, you are not alone.

Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value.

In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.

Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them.

This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

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