Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Price Points and Thresholds in Retail Food Demand

Price Points and Thresholds in Retail Food Demand

Veeramani, Venkat
Maynard, Leigh

Paperback

Business General

ISBN10: 3639084454
ISBN13: 9783639084450
Publisher: Blues Kids Of Amer
Published: Sep 17 2008
Pages: 84
Weight: 0.27
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail price and quantity discounts produce demand irregularities. Traditional demand analysis failed to account for demand irregularities and often result in specification bias. In a theoretical framework, demand irregularities can be explained using the concept of price points and price thresholds. Presence/absence of price points and price thresholds directly impact the profitability of the retailers. The primary contribution of this work is the development of a feasible method by which price points can be rigorously identified and incorporated into demand systems. Methods and findings of this study are useful to both private and public sector demand policy analysts.

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